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PIA DMV: PIA's Direct Marketing Vault

Say Goodbye to the Old Ways of Marketing. Say Hello to the PIA DMV: PIA's Direct Marketing Vault.


Discover The Easiest Way to Reach More Customers.

Through the PIA Branding Program, PIA has partnered with ONE Brand a third-party USPS endorsed provider, to create a collection of PIA branded customizable marketing materials that PIA members can use to promote their agencies.

PIA members can access direct mail and digital advertising services in the PIA DMV. Customizable postcard templates are available to use with the USPS Every Door Direct Mail Program and Targeted Direct Mail. PIA members can maximize their impact and reach by adding-on targeted digital advertising to their order. Keep reading below for details about each offering…

What is Every Door Direct Mail?

Every Door Direct Mail, created by the United States Postal Service, provides a cost-effective way for businesses to saturate a localized area and get their marketing messages directly into the hands of consumers.

  • Digital mapping tool selects postal routes and filters routes based on preferred demographics such as location, income, age, type of household, etc.
  • Marketing messages are delivered to “every door” on the postal route.
  • No mailing lists and no permit or address requirements.
  • Include your agency logo, contact information, types of insurance you offer, and even a photo of yourself!
  • Want to provide your own artwork? You can do that at no cost or have one designed for a fee.

Read more.

Targeted Direct Mail

PIA members may use the customizable postcard templates within the system to send targeted direct mail to customers. Targeted direct mail differs from EDDM in that the mail pieces are personalized for the recipient.

  • Provide a mailing list, purchase a mailing list from ONE Brand, or select a combination of both.
  • Purchased lists are targeted to your ideal audience based on your preferences. You can choose demographics such as age, race, gender, income level, etc.
  • Include your agency logo, contact information, types of insurance you offer, and even a photo of yourself!
  • Want to provide your own artwork? You can do that at no cost or have one designed for a fee.

Read more.

Targeted Digital Advertising

  • Maximize impact by adding-on targeted digital advertising to your order.
  • Your selected postcard is turned into a suite of digital ads and delivered to addresses on the selected carrier route.
  • Digital advertisements are delivered based on IP addresses to any electronic device in the home.

Read more

How much does it cost?


EDDM (pricing includes print, postage, prep and shipping)

6.25 X 9

6 X 11

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Targeted Direct Mail (pricing includes print, ink jetting of names, and scrubbing the list)

6 X 9

6 X 11

6x9PricingChartTargeted2.PNGcopy_of_6x11pricingchartTargeted2.PNG

Get started:

By logging in to the interest form below, you are validating your PIA membership.

  • After submitting the interest form below, our partner vendor will create a username and password for you to enter the PIA DMV portal.
  • Once the log-in has been created, you will receive an automated email to access the site.

EDDM Form Button

 

 

 

 

Need more information? Watch a prerecorded webinar.

Not a PIA member? Contact your local PIA affiliate to become a member today.

Questions? Contact Dana Anaman at PIA National at 703-518-1382 or danaan@pianet.org.